Wisconsin · Video & content marketing for home service businesses
Your best jobs are happening right now. Nobody's filming them.
Arkon Performance turns everyday jobsite work into short-form video that builds trust, authority, and a steady flow of qualified leads — for owner-operated home service businesses across Wisconsin.
- Short-form content from real jobsites
- Organic
- Ads that put it in front of the right people
- Paid
- Built around your trade, not templated
- Strategy
Short-form content from real jobsites
Ads that put it in front of the right people
Built around your trade, not templated
Smoove Auto Detailing · sample delivery
How We Work
Organic content, paid ads, or both — built around you.
There's no fixed package or flat monthly menu here. Hover or tap a card to see the kind of work each piece involves — the actual mix gets scoped on a call, based on where your business is and what it actually needs.
Not sure which of this fits your business? That's exactly what the call is for — no pitch, no pressure.
Book Your Walkthrough Call- On-site job shoots that capture real work, not staged setups
- A studio/trailer session for talking-head and education content
- Scheduled together in efficient blocks so it doesn't eat your week
- A dedicated CRM and funnel system built for your business
- Managed and adapted by us for as long as you're an active client
- Not a one-time setup — it's maintained throughout the engagement
- A content plan tailored to your trade and your local market
- Built before a single video gets shot
- Adjusted as we learn what actually converts for you
- Edited, short-form vertical video built for organic reach or paid ads
- Filmed in batches, then posted and distributed over time
- Revisions built in if something's off
- Scheduling across your approved platforms
- Caption writing for every single video
- You approve the strategy, we run the execution
- A custom lead-capture landing page built and integrated for you
- A starter automated email nurture sequence inside your CRM
- Built so leads don't go cold just because no one called them back yet
The Timeline
We work ourselves out of the job. On purpose.
Arkon isn't built to be a forever-retainer. The goal is to hand you a content engine you own — we just make sure it doesn't fall apart on the way there.
- WHILE WE RUN IT
The Engagement
We run the content engine — CRM, strategy, production, posting, lead follow-up, organic and paid — so you can focus on the work while we build the proof.
- YOUR CALL
You Decide How It Goes
There's no fixed term that auto-renews into something you didn't agree to. We check in regularly on what's working and adjust or continue based on that.
- IF YOU WANT IT
In-House Transition
When you're ready, we'll help you hire and train an in-house videographer and hand off our frameworks, instead of keeping you dependent on us.
- LONG-TERM
Your Content Engine
Your team runs production. Stay on with Arkon for as much or as little as still makes sense for you — your call.
Industries We Serve
Built for trades that do real, physical work.
Not a generalist agency. Every angle, every caption, every content idea is built around how your specific trade actually gets hired.
Proof, Not Promises
Real clients. Real jobs. Real content.
"I'd recommend Arkon to anyone who owns a business."
Brotec came in for residential sealcoating jobs and is now expanding into commercial work — built on the back of a steady content pipeline instead of one-off referrals.
See more results →Brotec Blacktop · sample delivery
FAQ
Straight answers, no fluff.
How much does video marketing cost for a home service business?
We don't post a fixed price, because it depends on the mix — organic content, paid ads, or both — and where your business is starting from. Book a Walkthrough Call and we'll talk through what actually makes sense before any numbers come up.
What's the difference between viral content and lead-generating content?
Viral content gets views. Lead-generating content gets views from the right people — homeowners in your service area who need the exact work you do. We optimize for the second one. A video with 200 views that books two estimates beats one with 200,000 views and zero calls.
How many videos does a home service business actually need per month?
Most home service businesses need somewhere between 10 and 30 videos a month, depending on size, service area, and how fast you want to grow. We scope the actual cadence to your business rather than dropping everyone into the same number.
Do I need to hire a videographer, or can I film my own content?
No — not right away. We handle all the on-site shoots and studio sessions. Later on, once your content engine is proven out, we help you hire and train an in-house videographer to take it over, with a structured transition plan instead of a cold handoff.
What does a content marketing agency for home service businesses actually do?
For Arkon specifically: we build your CRM and lead funnel, write your content strategy, show up at your jobsites and studio sessions to film, edit everything into short-form video, write the captions, and post on a consistent schedule — plus paid ads on top where it makes sense. It's a full content operation, not a one-off video shoot.
What if it's not working after I sign up?
We don't lock you into a long contract upfront. Fit gets talked through on the Walkthrough Call before anything is signed, and if it's not working once we're underway, we'll talk it through and figure out the right next step together — no hassle.
What's a Walkthrough Call?
A 30-minute call to see if we're actually the right fit for your business — and for you to see if we're the right fit for you. No pitch deck, no pressure. If it's not a fit, we'll tell you.
What areas do you serve?
We're based in Eau Claire, WI and currently serve businesses within about a 120-mile radius, Wisconsin only. We plan to expand across the Midwest as we grow.
Ready When You Are
Let's see if we're the right fit.
One 30-minute call. No pitch deck, no pressure — just a straight conversation about whether Arkon makes sense for your business.