FAQ
Straight answers, no fluff.
How much does video marketing cost for a home service business?
We don't post a fixed price, because it depends on the mix — organic content, paid ads, or both — and where your business is starting from. Book a Walkthrough Call and we'll talk through what actually makes sense before any numbers come up.
What's the difference between viral content and lead-generating content?
Viral content gets views. Lead-generating content gets views from the right people — homeowners in your service area who need the exact work you do. We optimize for the second one. A video with 200 views that books two estimates beats one with 200,000 views and zero calls.
How many videos does a home service business actually need per month?
Most home service businesses need somewhere between 10 and 30 videos a month, depending on size, service area, and how fast you want to grow. We scope the actual cadence to your business rather than dropping everyone into the same number.
Do I need to hire a videographer, or can I film my own content?
No — not right away. We handle all the on-site shoots and studio sessions. Later on, once your content engine is proven out, we help you hire and train an in-house videographer to take it over, with a structured transition plan instead of a cold handoff.
What does a content marketing agency for home service businesses actually do?
For Arkon specifically: we build your CRM and lead funnel, write your content strategy, show up at your jobsites and studio sessions to film, edit everything into short-form video, write the captions, and post on a consistent schedule — plus paid ads on top where it makes sense. It's a full content operation, not a one-off video shoot.
What if it's not working after I sign up?
We don't lock you into a long contract upfront. Fit gets talked through on the Walkthrough Call before anything is signed, and if it's not working once we're underway, we'll talk it through and figure out the right next step together — no hassle.
What's a Walkthrough Call?
A 30-minute call to see if we're actually the right fit for your business — and for you to see if we're the right fit for you. No pitch deck, no pressure. If it's not a fit, we'll tell you.
What areas do you serve?
We're based in Eau Claire, WI and currently serve businesses within about a 120-mile radius, Wisconsin only. We plan to expand across the Midwest as we grow.
Ready When You Are
Let's see if we're the right fit.
One 30-minute call. No pitch deck, no pressure — just a straight conversation about whether Arkon makes sense for your business.