3 Signs Your Luxury Home Service Business Needs Video Content

Luxury home service businesses are one of the most visual businesses out there. With that being said, the majority of their clients are scrounging through not only their websites, but also their social media pages to see what quality of work they typically provide. If you own a luxury home service business, then pay attention to these 3 signs to know if you need video content to help drive awareness and trust to your brand, so that you receive the traffic and clients that you deserve.

Sign #1 You’re Losing Jobs to Worse Crews Who Have a Better Online Presence

If you find that a competitor who does a worse job than you, has a better online presence, it is very possible that this is the sole reason why they are landing jobs over you. Think of it this way, you are looking for someone to remodel your backyard and there are 2 businesses you are considering. Business number one has 75 followers and 3 pictures on their Facebook and Instagram from 1 year ago with 1 recent video made with cheap editing to some rock music. (Now don’t get me wrong, something is better than nothing, but all you can see of the business is all that you know). Now business number two on the other hand has 700 followers, with over 100 videos that talk about their backyard makeover process, their crew members, their company mission, their clients testimonials on how amazing they are, etc. The only reason I would go with business number one would be because they are either related to me or I met them personally. Otherwise I would go with business number two 7 days a week and twice on Sundays.

Sign #2 You Have No Proof of Quality Work

If you don’t have photos and videos of your jobs, you are wasting marketing and trust building opportunities. Each job you do (especially higher end ones) is an opportunity for a future client to be impressed or inspired by your work. This not only gives clients ideas of what you can do for them, but also shows visual experience that you and your team have. Without this, your business is lacking visual (up to date) proof of your work.

Sign #3 Referrals Are Your #1 Way of Obtaining Customers

If the majority of your growth is from referrals then you are missing out the most when it comes to content creation. The reason for this is because you already are doing things right, people are talking about you and recommending your services to others, but that is not going to help you grow exponentially. You want to build your brand on social media platforms so it acts like another impressed client to future customers. E.g. you fill your social media platforms with testimonials and visual work so they can automatically have trust in what you do. This takes place of trusting what your fellow neighbor had to say because you are creating it yourself.

If you have read through this whole blog and found that any of these signs are true, it may be time for you to start thinking about building a social media presence. Social media is only becoming more and more popular as more and more people spend more and more time on it. The best time to start building your brand on social media was yesterday, and the second best time is right now.

so start.